Select a global brand (e.g., Ray-Ban, SK-II, Lenovo). Visit the brand’s international portal and then visit 4 to 5 country sites, preferably from distinct continents. If necessary, you can translate the site into English using for instance babelfish.com. How is the global portal organized? What are the differences and similarities among the individual country sites? Do they tend to be very localized or globalized? What could be the reasons for either outcome?