This video mentions that some companies have trusted contacts in a country they wish to do business
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This video mentions that some companies have trusted contacts in a country they wish to do business with, while other companies rely on a significant amount of research to learn more about cultural characteristics, etc. What method do you feel is most effective for gathering useful, accurate and up-to-date information regarding cultural issues?
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Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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