Unfortunately, intellectual property law cannot protect a business everywhere. For example, there is a flood of cheap

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Unfortunately, intellectual property law cannot protect a business everywhere. For example, there is a flood of cheap imitations of Japanese motorcycles on the Chinese market, and Honda Motor finally had to release a Chinese line of inexpensive 125cc motorcycles in 2002, even though manufacturing motorcycles at such low prices will mean a drastic change in Honda's normal policy of making highpriced, high-quality products. By some estimates, 7 million out of 10 million motorcycles produced in China every year are imitations. Do you think all companies should lower their prices to protect themselves from local imitations and fake products? What kind of suggestions would you make to a high-end brand manager if the brand is going to a developing country with less strict government controls on imitation products?

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Global Marketing Management

ISBN: 9781118466483

6th Edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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