What could be the reasons for Danish Klassic not being able to meet expectations? Comment on the
Question:
What could be the reasons for Danish Klassic not being able to meet expectations? Comment on the following:
(a) the change of packaging – from glass to plastic brick carton;
(b) the consumer-oriented advertisement (photo a)
– is it targeted at the Saudi Arabian market?
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Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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