When is it appropriate to use multiple brands in (a) a single market and (b) several markets/countries?
Question:
When is it appropriate to use multiple brands in
(a) a single market and
(b) several markets/countries?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
Question Posted: