6. When is it appropriate to use multiple brands in (a) a single market and (b) several...
Question:
6. When is it appropriate to use multiple brands in
(a) a single market and
(b) several markets/countries?
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Ashish Bhalla
I have 12 years work experience as Professor for Accounting, Finance and Business related subjects also working as Online Tutor from last 8 years with highly decentralized organizations. I had obtained a B.Com, M.Com, MBA (Finance & Marketing). My research interest areas are Banking Problem & Investment Management. I am highly articulate and effective communicator with excellent team-building and interpersonal skills; work well with individuals at all levels.
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Related Book For 
Marketing Management A Relationship Approach
ISBN: 978-1292291444
4th Edition
Authors: Svend Hollensen
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