Why is it important to have 8 to 12 participants in a focus group? What difficulties might

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Why is it important to have 8 to 12 participants in a focus group? What difficulties might exist in meeting that objective?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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Question Posted: Dec 14, 2018 04:23 AM

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Why is it important to have 8 to 12 participants in a focus group? What difficulties might

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Having this group size is beneficial for group dynamics If there are too few people the moderator ma...View the full answer

Essentials of Marketing Research

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