Essentials of Marketing Research(3rd edition)
Authors:
Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 78028817, 9780078112119, 978-0078028816
Book publisher: McGraw-Hill Education
Book Price $0 : Essentials of Marketing Research by Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, and David J. Ortinau is a comprehensive guide that delves into the intricate world of marketing research. The book meticulously covers key themes such as data collection, analysis, and interpretation, providing readers with a fundamental understanding of how to effectively conduct marketing research studies. With a practical approach, the book includes numerous examples and case studies that demonstrate real-world applications of marketing research methods. It offers insight into various research designs, sampling techniques, and data analysis tools, making it an invaluable resource for both students and professionals in the field. The authors have structured the content to guide the reader through the research process effectively, from defining the problem to reporting the results. The inclusion of a solution manual and an answer key enhances the learning experience by offering detailed solutions and explanations for the exercises within the chapters. The table of content is meticulously arranged, ensuring that users can quickly find the topics they wish to explore further. The book is well-received for its clear writing, thoroughness, and ability to bridge theory with practice, making it a staple in marketing research education. This publication includes a cheap printable solution manual designed to aid academic success affordably.
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September 20, 2023