You are thinking about opening a new quick service restaurant on your campus after you graduate. What

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You are thinking about opening a new quick service restaurant on your campus after you graduate. What information about your potential consumers would you try to find from secondary research to help you understand your target market?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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