You have been asked to comment on the reasonableness of a healthcare firm’s prices using the ROI methodology described in this chapter. Your review has determined that the firm’s costs are in line with industry averages and its overall investment is similar to other comparable healthcare firms, but its level of return on investment is 20%

higher than industry averages. Are there any factors that the firm might be able to use to justify its higher-thanaverage rate of profitability?