1. Recently, an alcohol and drug rehabilitation center has been debating who to hire as a spokesperson. The physician who is the president and founder of the center is a season ticket holder of the local NFL team and the major NBA basketball team. On both franchises are players who are highly recognized and who have successfully combated dependencies with substance abuse in their past. One player struggled for many years and had been suspended multiple times from his league. The CEO believes these individuals would be ideal to sign to contracts to represent the facility as spokespersons. As an alternative, he has suggested a popular actress who also had recovered from substance abuse after multiple interventions and treatment. The marketing director has some concerns because the campaign that is being planned will be a multichannel approach and is planned across three states as well as given coverage in two major airline magazines. It requires a substantial investment in resources. Discuss the advantages and disadvantages to this approach to promotion for using these possible spokespersons proposed by the CEO.