13. In a push strategy, the promotional efforts are directed to the intermediaries in the channel, whereas
Question:
13. In a push strategy, the promotional efforts are directed to the intermediaries in the channel, whereas promotional efforts are directed to the end user in the pull strategy. In recent years, there has been greater transparency to the push dollars paid to physicians from pharmaceutical companies for talks to support their products.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: