14. Push strategies have been found to affect physicians prescribing behavior. Healthcare organizations have responded by reexamining
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14. Push strategies have been found to affect physicians’ prescribing behavior. Healthcare organizations have responded by reexamining their codes of conduct. A limited number of states have also passed legislation to put limits on the value of gifts that can be accepted from companies. One large pharmaceutical company no longer pays doctors to deliver talks. States and organizations have also begun to establish guidelines for conflicts of interest.
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