2. An advertising agency has developed two objectives for your new promotional campaign to attract individuals to the mental health app for the freestanding clinic. You are to meet with the agency person assigned to your account who has asked for a review of the plan tied to these objectives. Outline your critique based on these two objectives, which were sent for your discussion with the agency representative to refine the plan going forward.

a. The initial campaign rollout will be to generate interest in the app by having people click on the link on the initial page or the web or action button on the mobile site.

b. Within the first quarter of the campaign, 250 people will set up appointments for a mental health initial consult.