2. The digital impact on healthcare marketing will require an increased realization that consumers increasingly live in

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2. The digital impact on healthcare marketing will require an increased realization that consumers increasingly live in a 365/24/7 environment. These individuals will demand greater transparency and want a seamless experience in their interactions with any healthcare organization. In addition, in today’s technology-enabled environment, the focus will need to shift from the recent focus of website content to voice-enabled responses for Alexa, Google Voice, Cortana, and similar devices.

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