3. The chapter described a difficult situation with the promotion of plastic surgery practices as the result of a surgeon’s skill. A difficult challenge for any service is to show the benefits of utilizing a service. Airlines show that using a plane could mean a passenger ends up on a beautiful island. A hotel shows that its service will allow a person to lounge comfortably by a pool with a waitstaff member serving a refreshing drink. The plastic and reconstructive surgeon shows the aesthetic result of the doctor’s skill. However, in the digital age, posting these pictures goes viral even when the person’s name or face is not attached, violating HIPAA regulations.

However, in the situation described, it was the communication process that was a problem.

Describe how you would resolve the problem if you were the plastic surgeon and wanted to post pictures of the good work you had done.