8. In the evolving channel structures of today, there are two emerging concepts of disintermediation. In one

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8. In the evolving channel structures of today, there are two emerging concepts of disintermediation. In one structure, the intermediaries in the channel are eliminated and services are provided directly through cyberspace. In the other structure, reintermediation is a facilitation of service delivery by providers to the consumer by intermediaries in cyberspace.

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