9. Conflict can occur within the channel between intermediaries when one member perceives the attainment of goals
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9. Conflict can occur within the channel between intermediaries when one member perceives the attainment of goals or effective performance to be impeded by another. This conflict can be perceived, a function of goal differences, or domain conflict. Conflict can also occur between different levels of the channel (vertical conflict) or at the same level of the channel (horizontal conflict).
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