8. There has been a debate as to whether there are four, five, six, seven, or eight...
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8. There has been a debate as to whether there are four, five, six, seven, or eight P’s in marketing. If you were asked to speak on this subject at the American Hospital Association, what position would you take? Are people—
which some academics assume should be a separate P—really part of the product? And is process really also part as in a service business, where the service is indistinguishable from the people? Is this an instance of splitting hairs or is there really a debate in this adding of P’s?
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