1. Segment and fortify. The leader has the power to segment the market by focusing on the...
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Segment and fortify. The leader has the power to segment the market by focusing on the more profitable groups and can attempt to fortify its market share within these segments.
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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