1. What is the purpose of the organizations present promotional activities (including advertising)? Protection? Education? Search for...
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What is the purpose of the organization’s present promotional activities (including advertising)? Protection? Education? Search for new markets? Development of all markets? Establishment of a new service?
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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