1. What is the purpose of the organizations present promotional activities (including advertising)? Protection? Education? Search for...

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What is the purpose of the organization’s present promotional activities (including advertising)? Protection? Education? Search for new markets? Development of all markets? Establishment of a new service?

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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