13. Are the marketing resources allocated optimally to the major elements of the marketing mix (i.e., service
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13.
Are the marketing resources allocated optimally to the major elements of the marketing mix (i.e., service quality, pricing, promotion, and distribution)?
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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