17. Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzel, T. (Winter 2006). Creating...

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17.

Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzel, T. (Winter 2006). Creating new markets through service innovation. MIT Sloan Management Review, 47 (2), 56–63

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