2.

Name awareness indicates how well known the brand is in the marketplace. The Mayo Clinic has exceptionally high awareness compared to other healthcare provider organizations. In a 2003 national study, the primary decision-makers in households were asked if they had no income constraints and could go anywhere for health care should they suffer a major medical condition, such as cancer, a heart condition, or the like, where would they go (unaided); 19% said “Mayo.” In a follow-up question, 8% said they would go to the Mayo Clinic when asked what “other institutions” they would consider. This result was three times greater than any other organization cited.23