6. Who are those companies on the peripherythose that serve the same customers with different but related
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6.
Who are those companies on the periphery—those that serve the same customers with different but related services, including related pieces of equipment? (It is impossible to list all related items, but those closest should be included.) Can they become competitors, or possibly partners?
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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