9. What are the reasons (e.g., service features, greater awareness, lower price, advertising, location of the clinic,
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9.
What are the reasons (e.g., service features, greater awareness, lower price, advertising, location of the clinic, or better access) different market segments buy the product?
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Related Book For
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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