9. What are the reasons (e.g., service features, greater awareness, lower price, advertising, location of the clinic,

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9.

What are the reasons (e.g., service features, greater awareness, lower price, advertising, location of the clinic, or better access) different market segments buy the product?

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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