1. As noted in this chapter, physicians are moving away from private practice toward hospital- and corporate-based...

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1. As noted in this chapter, physicians are moving away from private practice toward hospital- and corporate-based employment. Consider Dr. Metzger and his desire for the billboard campaign. If he were a salaried employee instead of a referring physician in private practice, would the marketers include the billboards as part of their plan? Create a scenario in which they include the billboards, and explain why they decided to do so. Then create a scenario in which they do not include the billboards, and explain why they made this decision.

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Healthcare Marketing A Case Study Approach

ISBN: 9781567936056

1st Edition

Authors: Leigh W Cellucci , Carla Wiggins, Tracy J Farnsworth

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