Disparities in Care at Southern Regional Health System case: Mr. Hank wants to reduce disparities in care at Southern Regional and thereby increase health equity in the community. To do this, suppose he decides to create a new position called Chief Health Equity Officer (CHEO). The CHEO will work with Southern Regional staff to reduce disparities and increase health equity. Using this chapter’s explanation of job design and job descriptions, prepare a job description for this new position.