=+15-20 KK Analysis of growth, price-recovery and productivity components (continuation of 15-19)

Refer to Exercise 15-19. Suppose that the market for silk-screened T-shirts grew by 10% during 2015. All other increases in Montville’s sales were the result of its own strategic actions.

Required Calculate the change in operating profit from 2014 to 2015 due to growth in market size, cost leadership and product differentiation.