=+19-36 K Evaluating management control systems, balanced scorecard OBJECTIVE 1 Adventure Parks Ltd (APL) operates 10 theme parks. The company’s slogan is ‘Name Your Adventure’, and its mission is to offer an exciting theme park experience to visitors of all ages. APL’s corporate strategy supports this mission by stressing the importance of sparkling clean surrounds, efficient crowd management and, above all, cheerful employees. Of course, improved shareholder value drives this strategy.

Required 1 Assume that APL uses a balanced scorecard approach (see Chapter 15) to formulating its management control system. List three measures that APL might use to evaluate each of the four balanced scorecard perspectives: financial perspective, customer perspective, internal-business-process perspective and learning-and-growth perspective.