Jacobs Inc. is a relatively new company that has established a position in the highly competitive biotechnology industry. Which of the following statements is correct regarding Jacobs’ profitability?
a. Profits will increase when buyers have lower switching costs.
b. Significant up-front capital requirements for new entrants will help Jacobs’ profit margins.
c. Profitability is diminished when there are many suppliers.
d. Rival firms willing to spend a lot of money on advertising will increase Jacobs’ profits