35. (Surrogate measures of output) The Coast Casino and Hotel has established performance objectives for each major operational area for the budget year.

Some of the major objectives that were established for the budget year 2001 follow. For each objective, identify a surrogate measure of performance.

a. Increase volume of customer traffic at the gaming tables.

b. Decrease the labor cost per beverage served to customers.

c. Increase the length of stay per hotel guest.

d. Attract more out-of-state visitors and reduce the number of in-state visitors.

e. Increase convention business.

f. Increase the quality of room-cleaning services.

g. Increase the relative amount of gaming revenue generated by the slot machines.