11 A certain custom engraving shop has traditionally had orders for between 1 and 50 units of what- ever a customer orders. A large company has contacted this shop about engraving "reward" plaques (which are essentially identical to each other). It wants the shop to place a bid for this order. The expected volume is expected to be 12,000 units per year and will most likely last four years. To successfully bid (low enough price) for such an order, what will the shop likely have to do?