The amount of marketing dollars spent promoting a specific distribution channel will typically affect the capacity of
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The amount of marketing dollars spent promoting a specific distribution channel will typically affect the capacity of that channel to generate revenues for a hotel. Consider the Web and your group sales team as two distinct distribution channels. What factors might influence you as a GM to increase funding of your Web-based efforts. What factors might result in increased funding for the members of your group sales team?
DistributionThe word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Hotel Operations Management
ISBN: 978-0134337623
3rd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
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