1.. An airline runs a recruiting advertisement for cabin crew that shows a picture of a young...
Question:
1.. An airline runs a recruiting advertisement for cabin crew that shows a picture of a young boy sitting in an airline seat and clutching a teddy bear. The headline reads:
“His mom told him not to talk to strangers. So what’s he having for lunch?”
Describe the types of personalities you think would be
(a) attracted to apply for the job by that ad, and
(b) discouraged from applying.
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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