1.. Consider a service of your choice, and develop a comprehensive pricing schedule. Apply the six questions...
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1.. Consider a service of your choice, and develop a comprehensive pricing schedule.
Apply the six questions marketers need to answer for designing an effective pricing schedule.
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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