1.. Describe how the MehrabianRussell Stimulus Response Model and Russells Model of Affect explain consumer responses to...

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1..  Describe how the Mehrabian–Russell Stimulus– Response Model and Russell’s Model of Affect explain consumer responses to a service environment.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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