1.. Give examples, based on your own experience, of a reservation system that worked really well and...
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1.. Give examples, based on your own experience, of a reservation system that worked really well and of one that worked really badly. Identify and examine the reasons for the success and failure of these two systems. What recommendations would you make to both firms to improve (or further improve, in the case of the good example) their reservation systems?
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Shem Ongek
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Related Book For 
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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