1.. How can we charge different prices to different segments without customers feeling cheated? How can we...

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1.. How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and at the same time, be seen as fair?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or...
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Services Marketing People, Technology, Strategy

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