1.. Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives?...

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1..  Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives? Evaluate their permission-based marketing for a specific customer segment of your choice —

what is excellent, what is good, and what could be further improved?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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