1.. Think of two organizations you are familiar with, one with a very good climate for service,...

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1..  Think of two organizations you are familiar with, one with a very good climate for service, and one with very poor service climate. Describe the factors that contributed to shaping those climates. What factors do you think contributed most and why?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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