1.. What can a service firm do to become a preferred employer, and as a result, receive...

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1..  What can a service firm do to become a preferred employer, and as a result, receive a large number of applications from the best potential candidates in the labor market?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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