1.. Why do consumers perceptions of risk play an important role in choosing between alternative service offers?...

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1.. Why do consumer’s perceptions of risk play an important role in choosing between alternative service offers? How can firms reduce consumer risk perceptions?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Why do consumers perceptions of risk play an important role in choosing between alternative service offers? How can firms reduce consumer risk perceptions?
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Services Marketing People, Technology, Strategy

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