1.. Why does the customers role as a cocreator need to be designed into service processes? ...

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1.. Why does the customer’s role as a cocreator need to be designed into service processes?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:02 AM

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1.. Why does the customers role as a cocreator need to be designed into service processes?
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1.. Why does the customers role as a cocreator need to be designed into service processes?
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Services Marketing People, Technology, Strategy

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