1.. Why is WOM important for the marketing of services? How can a service firm that is...

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1.. Why is WOM important for the marketing of services? How can a service firm that is the quality leader in its industry induce and manage word-of-mouth?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Why is WOM important for the marketing of services? How can a service firm that is the quality leader in its industry induce and manage word-of-mouth?
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1.. Why is WOM important for the marketing of services? How can a service firm that is...

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Services Marketing People, Technology, Strategy

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