3. Brainstorm as to how other service companies might get customers to pay a more active role...

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3. Brainstorm as to how other service companies might get customers to pay a more active role (rather than passive) in the service experience.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 26, 2024 09:01 AM

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3. Brainstorm as to how other service companies might get customers to pay a more active role (rather than passive) in the service experience.
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3. Brainstorm as to how other service companies might get customers to pay a more active role...

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Services Marketing People, Technology, Strategy

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