Explain why designing an effective servicescape has to be done holistically and from the customers perspective.

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Explain why designing an effective servicescape has to be done holistically and from the customer’s perspective.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 26, 2024 09:00 AM

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Explain why designing an effective servicescape has to be done holistically and from the customers perspective.
Explain why designing an effective servicescape has to be done holistically and from the customers perspective.
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Explain why designing an effective servicescape has to be done holistically and from the customers perspective.

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Services Marketing People, Technology, Strategy

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