If an audience likes you and your message less after the presentation than they did before, what
Question:
If an audience likes you and your message less after the presentation than they did before, what term correctly describes what has taken place?
a. source credibility reversal
b. believability impasse
c. boomerang effect
d. continuance cessation
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Related Book For
Human Communication
ISBN: 9781259752636
6th Edition
Authors: Judy C. Pearson, Paul E. Nelson, Scott Titsworth, Angela M. Hosek
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