If an audience likes you and your message less after the presentation than they did before, what

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If an audience likes you and your message less after the presentation than they did before, what term correctly describes what has taken place?

a. source credibility reversal

b. believability impasse

c. boomerang effect

d. continuance cessation

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Human Communication

ISBN: 9781259752636

6th Edition

Authors: Judy C. Pearson, Paul E. Nelson, Scott Titsworth, Angela M. Hosek

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