Lynda Gratton (2004) reported that Tesco use the following five ‘identities’ to categorise their staff. The way that they are managed and the reward packages that are available to them can thus be tailored so as to be more appropriate to the needs and aspirations of each individual:

• work–life balancers;

• want it all;

• pleasure seekers;

• live to work;

• work to live.

Which of these categories best describes you as far as your present employment is concerned? What about friends and members of your family? Choose any two of the categories and think about in what ways it would make sense to manage people in each group differently from one another.