On the internet visit www.yougov.co.uk. This is sponsored by the British government to measure public opinion on a variety of matters of public interest and to demonstrate expertise in polling. Navigate to Five recommendations to improve employee satisfaction surveys. Read their suggestions and then:

a. Take one of their open opinion surveys on any subject that interests you and work out, in the light of our foregoing suggestions, how good the questionnaire is and whether it could be improved.

b. Devise a questionnaire of your own on any topic, try it out on a few friends or relatives and then see how you could improve it.